Welcome,

I'm a digital product maker.

Welcome,

I'm a digital product maker.

Welcome,

I'm a digital product builder.

Welcome,
I'm a digital director.

I am a digital problem-solver. Throughout my career, I've often taken on leadership roles, guiding teams of fellow builders within the corporate landscape. However, at my core, I remain a maker, dedicated to solving problems through technology - preferably with cutting-edge solutions and design, although that isn't always feasible. Once digital solutions are complete or improved, I am driven to take on the next challenge. That's why I continue to engage in designing and developing stuff — it helps me stay sharp and on the forefront of innovation.

the12st.com →

12+
years of experience

I am a digital problem-solver. Throughout my career, I've often taken on leadership roles, guiding teams of fellow builders within the corporate landscape. However, at my core, I remain a maker, dedicated to solving problems through technology - preferably with cutting-edge solutions and design, although that isn't always feasible. Once digital solutions are complete or improved, I am driven to take on the next challenge. That's why I continue to engage in designing and developing stuff — it helps me stay sharp and on the forefront of innovation.

the12st.com →

12+
years of experience

I am a digital problem-solver. Throughout my career, I've often taken on leadership roles, guiding teams of fellow builders within the corporate landscape. However, at my core, I remain a maker, dedicated to solving problems through technology - preferably with cutting-edge solutions and design, although that isn't always feasible. Once digital solutions are complete or improved, I am driven to take on the next challenge. That's why I continue to engage in designing and developing stuff — it helps me stay sharp and on the forefront of innovation.

the12st.com →

12+
years of experience

Experience

Leading digital transformations and digital product design and development for years, I remain fascinated by the process, the people, and the outcomes of their skillsets. I strongly believe that what benefits users should also benefit businesses. With expertise in strategic planning, team establishment, and product design and development, I am strongly committed to enhancing user experiences, embracing agile development, and ensuring efficient digital delivery.

I was responsible for leading various digital projects, including those for RegioJet, Sazka, Home Credit and the amazing project Patron dětí, which helped thousands of kids and families and raised more than 4 million euros.

Leading digital transformations and digital product design and development for years, I remain fascinated by the process, the people, and the outcomes of their skillsets. I strongly believe that what benefits users should also benefit businesses. With expertise in strategic planning, team establishment, and product design and development, I am strongly committed to enhancing user experiences, embracing agile development, and ensuring efficient digital delivery.

I was responsible for leading various digital projects, including those for RegioJet, Sazka, Home Credit and the amazing project Patron dětí, which helped thousands of kids and families and raised more than 4 million euros.

Leading digital transformations and digital product design and development for years, I remain fascinated by the process, the people, and the outcomes of their skillsets. I strongly believe that what benefits users should also benefit businesses. With expertise in strategic planning, team establishment, and product design and development, I am strongly committed to enhancing user experiences, embracing agile development, and ensuring efficient digital delivery.

I was responsible for leading various digital projects, including those for RegioJet, Sazka, Home Credit and the amazing project Patron dětí, which helped thousands of kids and families and raised more than 4 million euros.

Product Ownership

Team
Leadership

Product and
Experience Design

Digital
Transformation

Václav Kocum

Senior Solution Architect

Petr is a natural leader. He pushes the transformation forward by leaps and bounds and represents his unit by example. He is one of the best leaders I have had the honor of knowing.

Tomáš Lukeš

Senior Front-end Developer

True definition of leader for the digital future who doesn't need to flex his strength or micro-manage. Instead, he inspires by example and grants true ownership of work, motivating you to always give 110% to the product. I highly recommend Petr to anyone who isn’t afraid to do things differently.

Tomáš Paulus

Lead Designer

I haven't worked with such a CX mature client in a long time. He has a real knack for business, isn't afraid to tell you honestly what he thinks, and seeks business value behind every proposal and design decision. If you need to enhance your digital channels, Petr is the right person for the job.

Václav Kocum

Senior Solution Architect

Petr is a natural leader. He pushes the transformation forward by leaps and bounds and represents his unit by example. He is one of the best leaders I have had the honor of knowing.